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Why does Cobra Command Cost what it does?

Every once in a while, we get asked, “Why does Cobra Command cost what it does?” And honestly, the answer is simple: compared to what?

If you’re comparing us to a $10/month gym, that’s like comparing a gourmet restaurant to a drive-thru. And while both serve food, only one delivers quality, service and an experience that truly satisfies.

At Cobra Command, we’re in the business of results. We don’t just sell you a gym access—we give you the coaching, programming, and community you need to actually hit your goals.

We Don’t Do DIY Fitness

Here’s the truth: we’re not a gym where you just how up, do your thing, and leave. We’re here to coach you every step of the way. Here is what you’re paying for:

Personalized Coaching: Every workout is scalable to your fitness level and goals.

Accountability: Coaches and your fellow Cobras keep you showing up and putting in the work.

Proven Programming: Tried, tested, and guaranteed to get results—no guesswork required.

A Supportive Community: We’re here to celebrate your wins, pick you up on the tough days, and push you to be your best.

Let’s put it into perspective: Personal training costs about $85-$90 an hour. At Cobra Command, you’re getting professional coaching, supportive community vibes, and life-changing program for less than $15 a session if you’re coming three times a week (and many of our members come more often!).

And if you’re someone who wants that extra edge, our Hybrid Memberships combine group classes with personal training for even more focus and faster results.

Why Cobra Command Is Different

What makes us different isn’t just the coaching or the programming—it’s the care. We genuinely care about your success, and it shows in everything we do.

Here’s the real deal:

• Our coaches are some of the most experienced in the Midwest, with decades of experience coaching everyone from total beginners to professional athletes.

• We invest in our facility, equipment, and programming to give you the best experience possible.

• We’re a family-run business, not a corporate chain. Every dollar you invest in your membership goes toward keeping this community strong, supporting our team, and maintaining the top-notch facility you deserve.

The Hidden Costs of Not Starting Now

Here’s the thing: the cost of not investing in your health is far greater. Missed workouts, poor nutrition, and lack of accountability lead to:

• Higher healthcare costs (studies show structured exercise reduces medical expenses by up to 35%).

• Risk of injury from improper form or overtraining without guidance.

• Missed opportunities to live your best, healthiest life.

We’ve seen it time and time again—people spending months (or years) trying to figure it out on their own, only to come to us when they’re frustrated and stuck. Why wait?

Why We Charge What We Charge

We’re not a big-box gym owned by a corporation. We’re a family-run business, and here’s what your membership supports:

• Professional, well-paid coaches with decades of experience (some who’ve even coached CrossFit Games athletes!).

• A clean, safe, and well-equipped facility—one of the best in the Midwest.

• Innovative programming, events, and resources to help you succeed.

Studies show that people who work with coaches are not only more likely to stick with their fitness plans but also see faster, longer-lasting results. And when you factor in our supportive community and tailored programming? It’s not just fitness—it’s a lifestyle upgrade.

At the end of the day, we charge what it takes to give you the best. Period.

Ready to Get Started?

Let’s talk about your goals. Schedule a No Sweat Intro today, and let’s find out how we can help you crush them.

We can’t wait to see what you’ll achieve!